April 17, 2019
Envision a world where your face cream is tailor-made for your DNA, your hair mask knows you got highlights last Thursday, and your serum has a better handle on your likes, your dislikes — even what you had for breakfast — than your partner. Innovators from the worlds of tech and beauty are dreaming up these hyperpersonalized beauty products right now, and they’ll be in our hands as early as this year. If half — hell, if a quarter — of the predictions in this story pan out, the next generation of lipsticks and hydrators will be virtually unrecognizable.
In the next year...
Smart serums: Earlier this year, a new skin-care brand called Atolla quietly launched in beta testing, and its goal is to make serums that treat your skin’s unique needs — and predict how your complexion will change over time to help prevent breakouts, redness, and sensitivities. “Our app uses a similar algorithm as Netflix, so it learns more about your skin the more you use it,” says Meghan Maupin, a cofounder of Atolla and an MIT graduate with a background in mass personalization (she previously worked in 3-D printing).
For now, the company only offers serums, and it creates customized formulas based on a thorough evaluation of your skin. To measure oil, moisture, and pH levels, Atolla mails you special sensors (small stickers that you press on different areas of your face) and also asks you to answer an extensive survey about your skin, your lifestyle, and your environment. Boston dermatologist Ranella Hirsch is another cofounder, and she identified the best ingredients for the serums, which come in thousands of possible combinations. Each bottle is one month’s supply — once you’re done, you reassess your skin and get an updated formula. “As we continue to scale, our algorithm is constantly iterating and getting smarter,” says Maupin. “To put it simply: The more people who use it, the better it’ll be able to predict what your skin needs. Ultimately, we expect to know your skin so well that we’ll know how it’ll change over a year, which means you can prevent unwanted changes instead of just reacting to them.”
Read the full article on Allure.